Empowering Skincare Innovation: Sarah King Captured by Windsor Branding Photographer

Today’s Business Branding Spotlight shines on Sarah King @co2lifttreatment, who is bringing science-backed skincare innovation with CO2Lift Pro to clinics and med spas across Canada.

Q. Why did you start your business/profession?
I became an Account Manager for Lumisque, CO2Lift Pro because I’m passionate about skincare and helping people. I enjoy educating the medical and aesthetics community on how CO2Lift Pro works and the results it delivers. Backed by the Bohr Effect, it increases carbon dioxide in the skin to trigger greater oxygen delivery, driving real healing and repair. Safe and non-invasive, it benefits all skin types, supporting anti-aging, hydration, surgical recovery, wound healing, intimate health, and more.

Q. What do you offer?
I work directly with clinics, Surgeons, Doctors and Med Spas to bring CO2Lift Pro into their practices. That means providing education, ongoing support, and helping them feel confident about offering the treatment to their patients. It's more than just giving them a product-it's showing them how it can fit into their existing treatments, like microneedling or laser, surgeries or as a stand alone product to elevate the results their clients are already getting.

Q. Why did you want photos?
I wanted branding photos done because I think they tell people a lot about who you are before you even say a word. For me, it was about putting a face to the passion I have for CO2Lift Pro and showing the professional, approachable side of what I do. In this industry, people aren’t just buying a product—they’re trusting the person who brings it to them. Having photos that reflect my personality, my values, and the brand I represent helps me connect more authentically with both clinics and clients. It also gives me confidence to show up consistently in my business, whether it’s on social media, in presentations, or meeting new partners.

Q. Your best piece of advice:
Believe in what you're sharing and be consistent. When you're passionate and you stay true to the "why" behind what you do, people naturally connect with that.

📸 Your brand deserves photos that work as hard as you do—book your personal branding shoot today. Let's chat!